Purpose, Mission, Vision, Values & Goals
The purpose of RLB is to inspire viewers to become impassioned and discipled doers.
The mission of RLB is to engage, educate, equip, and empower our viewers to have faith towards God through the use of STREAMing media.
The vision of RLB is to see entire communities choosing to live life according to Jesus’ worldview. [2 Timothy 3:16-17 NLT]
RLB values:
- Jesus’ worldview (Colossians 2:8)
- Transformational change (James 1:22)
- Co-laboring (1 Corinthians 3:9)
- Measurable results (Matthew 25:14-30)
- It is better to give than receive (Acts 20:35)
RLB goals:
- expanding reach;
- engaging new viewers;
- empower existing viewer relationships;
- provide media content through purchase, partnership, and production;
- maintaining state-of-the-art facilities, technologies, and operations;
- enhancing long-term financial security.
